Airport & Out-of-Home Advertising

As Marketing Coordinator for Rightmove's Overseas business unit, I managed the planning, design, budget and purchase of large-scale out-of-home advertising across multiple UK airports. Each campaign required designing to precise print specifications for complex, non-standard applications across multiple sites simultaneously, managing supplier handovers and ensuring brand consistency at scale.

Highlights included a full takeover of Stansted Airport's entrance and exit doors, plus placements at Gatwick, Manchester and East Midlands, collectively reaching more than 50 million passengers annually.

'Happy Here, Happy There' On a site visit I spotted an opportunity for Rightmove and its overseas sub-brand to advertise in adjacent placements. I developed a creative concept where the two ads worked together through complementary wording, turning two separate brand messages into a single cohesive piece of communication.