At ev.energy, the website plays a dual role: the Driver site introduces EV drivers to our app, while the Business site speaks to utilities, fleets, and partners. Over my time at the company, I directed multiple redesigns and iterations across both, ensuring the sites reflected the evolving brand and kept pace with shifting business priorities.

Driver Website Redesign (2022 & 2025)

By late 2022, the driver-facing site no longer aligned with our refreshed brand identity. I redesigned the site using the new brand system I had developed in Figma, bringing visual consistency across typography, colour, and layout.

The redesign also established a flexible web framework that could expand alongside our product roadmap. This allowed us to highlight new features such as solar charging and showcase in-app monetisation opportunities through feature pages and benefit callouts. The result was a site that both matched our brand and supported new revenue-generating features.

Business Website Iterations (2023–2024)

The business-facing site was originally built by an external agency, but as ev.energy’s commercial strategy shifted, it required three major redesigns. Each one reflected a change in focus: adapting to new customer segments, expanding product offerings, and aligning more closely with how utilities and energy partners expect to evaluate providers.

I led the restructuring of site architecture and content design, informed by competitor analysis and customer research. Each iteration sharpened value propositions, clarified messaging, and improved the professional impact of our commercial presence. Visual design was consistently brought in line with the wider brand system, ensuring the B2B site complemented the driver-facing experience.

Outcomes

• Driver website brought fully in line with the new brand system, improving user trust and brand recognition.

• Flexible design framework allowed the marketing team to highlight new features and monetisation opportunities quickly.

• Both B2B and B2C audiences received a consistent, professional digital experience, strengthening ev.energy’s credibility in the market.